Audi January U.S. Sales Increase 20% to Set Monthly Record

Posted on 01 February 2011 by

  • January 2011 sales of 7,812 easily eclipsed the old record of 6,510 set January 2010
  • 2011 Audi A8 flagship sedan sales rise 765% year-over-year
  • Consumers demand clean diesel vehicles; sales mix hit 66% for the Audi A3 TDI and 41% for the Q7 TDI

Audi today reported January U.S. sales of 7,812 Audi cars and SUVs, which accounted for a 20% overall increase from January 2010. The previous January sales record for Audi in the U.S. was the 6,510 vehicles sold in 2010.

The strong January 2011 results followed the best year that the luxury brand has seen in the U.S. as sales surpassed 100,000 for the first time to finish the full year at 101,629 vehicles. The 8.6% share that Audi held in overall U.S. imported luxury vehicle sales at the end of 2010 also set a record for the brand.

Audi models have already earned significant awards in the U.S., including the Edmunds.com Technology Breakthrough Award to the 2011 Audi A8, four category winners in the Strategic Vision 2010 Total Value Index and the EyesOn Design “Best Production Vehicle” awarded to the Audi A6, which is scheduled to arrive this Fall.

In January 2011, Audi recorded year-over-year sales increases exceeding 50% with five of its models: the Audi A3, Audi A8, Audi Q5, Audi Q7 and the Audi R8.

Sales of the 2011 Audi A8 flagship model, introduced in late November, jumped 765.4% from a year earlier as consumers continue to respond favorably to the most technologically advanced vehicle Audi has ever produced.

January 2011 Audi A3 sales climbed 52.8% from a year earlier as consumers continued to demand the Audi A3 TDI clean diesel model, the 2010 Green Car of the Year. Audi Q5 crossover sales continued to show the strong momentum built throughout 2010 by posting a 50.9% gain from January 2010 sales. The Audi Q7 full-size luxury crossover sales also showed a nearly 60% rise from January 2010.

“Consumers sent a strong signal that Audi is a brand on the rise,” said Audi of America President Johan de Nysschen. “Our intent is to make 2011 another pacesetting year.”

Audi sales highlights – January 2011

  • January 2011 ranks as the best January in Audi of America history, eclipsing the record set in 2010.
  • Audi A8 sales numbers skyrocket due to launch of redesigned 2011 Audi A8 flagship.
  • Five models within Audi lineup post gains of over 50% YOY.

Audi Q5 and Audi Q7 January sales and news notes

  • Audi Q5 sales in January second only to A4.
  • Audi Q5 sales up 50.9% for January YOY.
  • Audi Q7 sales up 59.8% for January YOY.

Audi A3, A6 and R8 January sales and news notes

  • Audi A3 sales rose 52.8% in January; A3 TDI represents 66% of sales mix.
  • Audi A6 luxury sedan sales up 17.2% YOY.
  • R8 sales record 83.7% uptick over January 2010.

Audi Certified Pre-Owned sales and news notes

  • January 2011 CPO sales of 2,232 units represent 32.1% YOY surge from 1,690 vehicles a year earlier.


ABOUT AUDI
Audi of America, Inc. and its 277 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

AUDI US SNAPSHOT –YTD–
Model Line Jan ’11 Actual Jan ’10 Actual Yr/Yr % change Jan ’11 YTD Actual Jan ’10 YTD Actual Yr/Yr % change
A3 715 468 52.8% 715 468 52.8%
A4 2,483 2,763 -10.1% 2,483 2,763 -10.1%
A5 1,054 1,051 0.3% 1,054 1,051 0.3%
A6 594 507 17.2% 594 507 17.2%
A8 450 52 765.4% 450 52 765.4%
Audi Q5 1,584 1,050 50.9% 1,584 1,050 50.9%
Audi Q7 756 473 59.8% 756 473 59.8%
R8 79 43 83.7% 79 43 83.7%
TT 97 103 -5.8% 97 103 -5.8%
Total Audi Sales 7,812 6,510 20.0% 7,812 6,510 20.0%

NOTES:
- 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
- 2011 and 2010 A5 numbers include Audi A5 cabriolet and coupe’ and S5 cabriolet and coupe’ models. 2009 A5 numbers do not include the cabriolet models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe’ and TT roadster models.

# # #

Success in “Best cars of 2011” Survey: Audi Takes Top Honors in Four Categories

Posted on 28 January 2011 by

  • Yet another outstanding result for Audi in the “ams” reader survey
  • Audi A4/A5, R8 Spyder, Q5 and A1 in pole position in their categories
  • Audi A8 takes second place; A3, A6 and R8 Coupé all come in third

Again this year, the Audi success story continues in the “Best cars of 2011” reader survey, conducted by Germany’s specialist car magazine “auto motor und sport” (ams). Readers awarded top honors to four Audi models – the Audi A1, the A4/A5, the R8 Spyder and the Audi Q5. The second-ranked Audi A8 and the third-place A3, A6 and R8 Coupé round out the outstanding result.

The four first-place awards make Audi the most successful brand in this year’s survey. Straight away, the Audi A1 took first place in the “Small Car” category by a clear margin – adding yet another prestigious reader’s choice award in Germany to the sub-compact car’s accolades, after the “Golden Steering Wheel” and the “Auto Trophy.”

In the “Convertible” category, the Audi R8 Spyder repeated its success from the previous year. The Audi Q5 also successfully defended its title in the “SUV” category. And for the fourth consecutive year, the award in the “Midsize Class” went to the A4/A5 model series.

Second- and third-place awards rounded out the impressive showing. The readers of ams magazine awarded a second-place finish to the Audi A8 in the “Luxury Class” category. Receiving third place honors were the A3 in the “Compact Class,” the A6 in the “Upper Midsize Class” and the R8 Coupé among the “Sports Cars.”

This marked the thirty-fifth time that “auto motor und sport” magazine had conducted the survey – nearly 93,000 readers cast their votes in 10 categories and among 315 models.

Four Audi models earn top marks in the Strategic Vision 2010 Total Value Index™

Posted on 26 January 2011 by

  • Audi Q7 led the Luxury SUV segment for the third straight year
  • Audi A8 named tops in Total Value among Luxury Cars; Audi TT Coupe and Audi A5 Cabriolet also recognized in their segments
  • The annual index measures total value from the ownership experience to financial costs

Four Audi models earned the highest scores in their categories, according to the newly released Strategic Vision 2010 Total Value Index. The Total Value Index measures the total value of a vehicle from the ownership experience to financial considerations, such as fuel economy, resale value and reliability. It’s a comprehensive study that Strategic Vision has issued for 14 years. In the 2010 report, Audi had more segment leaders than any other luxury car manufacturer. For the third consecutive year, the Audi Q7 took the top position in the Luxury SUV category. The Audi A8 won the Luxury Car Category, while the Audi A5 Cabriolet was named the top model among convertibles costing more than $30,000. The Audi TT Coupe turned in the best score in the category for Premium Coupes costing more than $28,000.

“Overall value is a key factor with today’s luxury car buyers,” said Johan de Nysschen, President, Audi of America. “We recognize that future success depends on meeting the short-term and long-term value expectations of our customers.”

“Times are hard and people are working harder than ever,” said Christopher Chaney, Vice President, Strategic Vision. “Increasingly, shoppers will define value as more than the listed residual or resale value numbers, and include ’What am I getting now that I have spent tens of thousands of my hard earned dollars?´”

The Total Value Index was calculated from 111,212 buyers who bought models during September 2009 to June 2010.

The Audi A8 was selected as the Best Luxury Car for 2010, scoring high on in-vehicle technology and standard features, as well as fuel economy and value for money.

“Strategy in understanding customers for this segment is critical in order to compete,” said Strategic Vision President Alexander Edwards. “Like other Audi models, A8 is exceptionally impressive with technically innovative and standard equipment features.”

The Audi TT led the Premium Coupe category due to its fuel economy, perceived reliability and price/deal offered, surpassing the segment average by 50 points. The Audi A5 Cabriolet also represented a significant leadership role within the segment, seen as a substantial value for money vehicle that didn’t sacrifice premium characteristics.

The Audi Q7 led the Luxury SUV segment, earning high scores for technical innovations, perceived value, standard equipment and fuel economy.

Find more information on the Strategic Vision 2010 Total Value Index report by visiting StrategicVision.com.

ABOUT AUDI
Audi of America, Inc. and its 277 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion, mainly in new products, in order to sustain the Company’s technological lead. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

# # #