Audi A8 MMI® Touch Control System

Posted on 05 April 2011 by

Audi A8 MMI Touch

Just as the Audi A8 has dramatically progressed, so has the intuitive MMI® control system that lets you control and manage all vehicle functions, including your infotainment preferences. The groundbreaking MMI® touch is a new level of customized convenience. Audi engineers developed this latest version of MMI with hard and soft keys, dedicated buttons for commonly used controls and a revolutionary touchpad that interprets hand-written inputs. The MMI touch system can be used with ease. Just like drawing in the sand, your index finger allows you to enter navigation destinations and telephone numbers by simply “writing” with your finger on the touchpad. It allows you easier access to radio presets, map navigation, destinations and directories for a more personalized driving experience.

With its distinctive 42,000 square foot dealership–the largest in the Audi USA dealer portfolio–Boardwalk Audi is committed to interlacing Audi’s unparalleled engineering prowess with exceptional service performance.  As a member of Boardwalk Auto Group we cultivate a focus on top-flight performance. It’s the driving force behind every nameplate we represent, every car we maintain, and every customer we have the privilege to serve. Performance. It’s what we do.

Audi reports best-ever March U.S. sales and best first quarter in company history

Posted on 05 April 2011 by

  • March 2011 marked third-best month ever with sales of 9,818, easily eclipsing previous March record of 8,589 set in 2010
  • 2011 Audi A8 flagship sales help fuel 14.3% year-over-year jump in month
  • Certified Pre-Owned sales of 3,318 vehicles marks the second-best month for Audi CPO, second only to May 2008 with 3,364 vehicles sold

Audi today sustained its 2011 momentum with a series of record setting achievements. March U.S. sales of Audi cars and SUVs not only marked the third-straight monthly record for 2011, but also the best-ever March in company history and the best first quarter of all-time. Additionally, the March 2011 results rank as the third-best monthly sales overall for the brand in its U.S. history. The strong March sales represented a month-to-month sales increase of more than 25% over February 2011, and a 14.3% improvement from March 2010. The 2011 best first quarter in company history comes on the heels of Audi posting its best annual U.S. sales for 2010.

Overall, Audi sold 9,818 vehicles in March 2011 compared to the 8,589 vehicles sold in March 2010 to set the old record for the month. The strong sales results were buoyed by the continued extraordinary public response to the 2011 Audi A8 flagship model with a 788.9% increase in sales from a year earlier. March 2011 was the best month for Audi A8 sales in more than five years. Sales of the Audi A4 recorded more than a 20% month-to-month sales increase over February 2011 and climbed 12.1% compared to March 2010.

Audi models have already earned significant awards in the U.S., including the Edmunds.com Technology Breakthrough Award to the 2011 Audi A8, four category winners in the Strategic Vision 2010 Total Value Index and the EyesOn Design “Best Production Vehicle” awarded to the Audi A6, which is scheduled to arrive this Fall.

In March 2011, Audi recorded year-over-year sales increases exceeding 20% with five of its models: the Audi A8, Audi Q5, Audi Q7, Audi R8 and the Audi TT. Audi Q5 crossover and Audi Q7 full-size luxury crossover sales posted 22.5% and 36.6% increases over March 2010 sales, respectively. Moreover, due to improved availability and seasonality, the Audi R8 and Audi TT recorded a combined 56.9% year-over-year sales increase compared to March 2010. Despite limited availability for the Audi A5 in the month of March, the A5 posted a month-to-month sales gain of more than 20% compared to February 2011 sales. Moreover, the Audi S5 registered a 30% sales mix, compared to the 2010 average of 26%.

“Having ended 2010 on such a high note, it was important to ensure that we continue our momentum well into 2011,” said Audi of America President Johan de Nysschen. “As first quarter sales figures clearly reinforce the notion that consumers are eager to drive the superior lineup of Audi vehicles, we are optimistic that 2011 will be another banner year for us.”

Audi sales highlights – March 2011
• March 2011 ranks as the best-ever March sales in Audi of America history; also ranks as the third-best month ever in company history, behind December 2006 and December 2010.
• Best first quarter ever with 25,383 vehicles sold, topping the previous first quarter record of 2010 by 19.1%.
• Five models within Audi lineup post gains of over 20% YOY.
• Month-to-month Audi sales increase of more than 25% over February 2011, and 14.3% YOY increase.

Audi Q5 and Audi Q7 March sales and news notes
• Audi Q5 sales in March second only to A4; Q5 with less than 20 day supply of dealer inventory.
• Audi Q5 sales up 22.5% for March YOY.
• Audi Q7 sales up 36.6% for March YOY; Q7 with less than 15 day supply of dealer inventory.

Audi A3, A6, R8 and TT March sales and news notes
• Audi A3 sales increase by 200 units over February 2011.
• Audi A6 sales increase by 130 units over February 2011.
• R8 sales record 103.8% uptick over March 2010.
• TT sales up 40.8% YOY compared to March 2010.

Audi Certified Pre-Owned sales and news notes
• March 2011 CPO sales of 3,318 units represent 30.1% YOY surge from 2,551 vehicles a year earlier; increase in sales fueled by strong A4 sales mix.
• Second best March for Audi CPO of all-time, second only to May 2008 with 3,364 vehicles sold.
• Record-setting CPO markets in March: East up 30% year-to-date growth compared to 2010; South up 34% YTD growth compared to 2010; and West up 40% YTD growth compared to 2010.


ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

AUDI US SNAPSHOT –YTD–
Model Line March ’11 Actual March ’10 Actual Yr/Yr % change March ’11 YTD Actual March ’10 YTD Actual Yr/Yr % change
A3 576 548 -5.1% 1,677 1,450 15.7%
A4 3,428 3,058 12.1% 8,681 8,481 2.4%
A5 1,388 1,675 -17.1% 3,584 3,755 -4.6%
A6 724 799 -9.4% 1,912 1,813 5.5%
A8 560 63 788.9% 1,371 149 820.1%
Audi Q5 2,083 1,701 22.5% 5,206 3,811 36.6%
Audi Q7 739 541 36.6% 2,237 1,380 62.1%
R8 106 52 103.8% 279 129 116.3%
TT 214 152 40.8% 436 347 25.6%
Total Audi Sales 9,818 8,589 14.3% 25,383 21,315 19.1%

NOTES:
- 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
- 2010 A5 numbers include Audi A5 cabriolet and coupe’ and S5 cabriolet and coupe’
models. 2009 A5 numbers do not include the cabriolet models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe’ and TT roadster models.

The New Audi A8 is an Inspired Study of Progressive Design

Posted on 30 March 2011 by

Audi A8 Progressive Design

The new Audi A8 is an inspired study of progressive design. The new model is a collection of ideas and technologies that result in a shift of the luxury paradigm. Timeless Audi design principles live on, and in fact, evolve magnificently with the A8. Completely redesigned, the A8 embraces everything that makes the four rings a symbol of progress.

Follow the link to learn more about the Audi A8 http://models.audiusa.com/a8

With its distinctive 42,000 square foot dealership–the largest in the Audi USA dealer portfolio–Boardwalk Audi is committed to interlacing Audi’s unparalleled engineering prowess with exceptional service performance.  As a member of Boardwalk Auto Group we cultivate a focus on top-flight performance. It’s the driving force behind every nameplate we represent, every car we maintain, and every customer we have the privilege to serve. Performance. It’s what we do.

The 2011 Audi A8′s Interior is Designed to Near Perfection

Posted on 25 March 2011 by

Audi A8  Interior Design

The 2011 Audi A8′s interior is designed to near perfection. Using only the finest leathers and woods crafted by hand, the interior of this luxury car is the ideal combination or form and function. The groundbreaking MMI technology, Bang & Olufsen Advanced Sound System, Interior Ambient Lighting, available Solar Sunroof and Multi-function Steering Wheel with Shift Paddles makes this flagship sedan the most teched out car in its class.

Audi A8  Rear Seating

The 2011 Audi A8‘s rear seating is the new benchmark for passenger luxury. The Executive Rear Seating Package in the A8L includes power rear single seats with memory for personalized comfort. A fixed leather rear center console, integrated foot rests for rear passengers with one being an executive seat with power foot rest and Valcona leather for both front and rear seats offer a more luxurious driving experience. A refrigerator is also included for added convenience. The rear seat entertainment system includes two 10″ LCD screens and a DVD player.

With its distinctive 42,000 square foot dealership–the largest in the Audi USA dealer portfolio–Boardwalk Audi is committed to interlacing Audi’s unparalleled engineering prowess with exceptional service performance.  As a member of Boardwalk Auto Group we cultivate a focus on top-flight performance. It’s the driving force behind every nameplate we represent, every car we maintain, and every customer we have the privilege to serve. Performance. It’s what we do.

Audi A8 Pure Aesthetics: Luxury and Performance

Posted on 20 March 2011 by

Audi A8 Pure Aesthetics

Ambient Lighting, MMI Touch, Audi Space Frame, these are just some of the advanced features on the new Audi A8. A perfect combination of form and function, creating a car that semlessly intertwines luxury and performance.

Follow the link to learn more about the Audi A8 http://boardwalkaudiblog.com/audi-a8-luxury-in-grand-style/

With its distinctive 42,000 square foot dealership–the largest in the Audi USA dealer portfolio–Boardwalk Audi is committed to interlacing Audi’s unparalleled engineering prowess with exceptional service performance.  As a member of Boardwalk Auto Group we cultivate a focus on top-flight performance. It’s the driving force behind every nameplate we represent, every car we maintain, and every customer we have the privilege to serve. Performance. It’s what we do.

Introducing the new Audi A8 – Audi’s flagship luxury sedan

Posted on 15 March 2011 by

Audi A8 Introduction

Introducing the new Audi A8 – Audi’s flagship luxury sedan. The 2011 A8 is designed to satisfy the most discerning driver who demands everything from a performance luxury sedan. Welcome to the new luxury class. Luxury has Progressed.

Follow the link to learn more about the new Audi A8 http://audi.us/es4Qbu

With its distinctive 42,000 square foot dealership–the largest in the Audi USA dealer portfolio–Boardwalk Audi is committed to interlacing Audi’s unparalleled engineering prowess with exceptional service performance.  As a member of Boardwalk Auto Group we cultivate a focus on top-flight performance. It’s the driving force behind every nameplate we represent, every car we maintain, and every customer we have the privilege to serve. Performance. It’s what we do.

Audi January U.S. Sales Increase 20% to Set Monthly Record

Posted on 01 February 2011 by

  • January 2011 sales of 7,812 easily eclipsed the old record of 6,510 set January 2010
  • 2011 Audi A8 flagship sedan sales rise 765% year-over-year
  • Consumers demand clean diesel vehicles; sales mix hit 66% for the Audi A3 TDI and 41% for the Q7 TDI

Audi today reported January U.S. sales of 7,812 Audi cars and SUVs, which accounted for a 20% overall increase from January 2010. The previous January sales record for Audi in the U.S. was the 6,510 vehicles sold in 2010.

The strong January 2011 results followed the best year that the luxury brand has seen in the U.S. as sales surpassed 100,000 for the first time to finish the full year at 101,629 vehicles. The 8.6% share that Audi held in overall U.S. imported luxury vehicle sales at the end of 2010 also set a record for the brand.

Audi models have already earned significant awards in the U.S., including the Edmunds.com Technology Breakthrough Award to the 2011 Audi A8, four category winners in the Strategic Vision 2010 Total Value Index and the EyesOn Design “Best Production Vehicle” awarded to the Audi A6, which is scheduled to arrive this Fall.

In January 2011, Audi recorded year-over-year sales increases exceeding 50% with five of its models: the Audi A3, Audi A8, Audi Q5, Audi Q7 and the Audi R8.

Sales of the 2011 Audi A8 flagship model, introduced in late November, jumped 765.4% from a year earlier as consumers continue to respond favorably to the most technologically advanced vehicle Audi has ever produced.

January 2011 Audi A3 sales climbed 52.8% from a year earlier as consumers continued to demand the Audi A3 TDI clean diesel model, the 2010 Green Car of the Year. Audi Q5 crossover sales continued to show the strong momentum built throughout 2010 by posting a 50.9% gain from January 2010 sales. The Audi Q7 full-size luxury crossover sales also showed a nearly 60% rise from January 2010.

“Consumers sent a strong signal that Audi is a brand on the rise,” said Audi of America President Johan de Nysschen. “Our intent is to make 2011 another pacesetting year.”

Audi sales highlights – January 2011

  • January 2011 ranks as the best January in Audi of America history, eclipsing the record set in 2010.
  • Audi A8 sales numbers skyrocket due to launch of redesigned 2011 Audi A8 flagship.
  • Five models within Audi lineup post gains of over 50% YOY.

Audi Q5 and Audi Q7 January sales and news notes

  • Audi Q5 sales in January second only to A4.
  • Audi Q5 sales up 50.9% for January YOY.
  • Audi Q7 sales up 59.8% for January YOY.

Audi A3, A6 and R8 January sales and news notes

  • Audi A3 sales rose 52.8% in January; A3 TDI represents 66% of sales mix.
  • Audi A6 luxury sedan sales up 17.2% YOY.
  • R8 sales record 83.7% uptick over January 2010.

Audi Certified Pre-Owned sales and news notes

  • January 2011 CPO sales of 2,232 units represent 32.1% YOY surge from 1,690 vehicles a year earlier.


ABOUT AUDI
Audi of America, Inc. and its 277 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

AUDI US SNAPSHOT –YTD–
Model Line Jan ’11 Actual Jan ’10 Actual Yr/Yr % change Jan ’11 YTD Actual Jan ’10 YTD Actual Yr/Yr % change
A3 715 468 52.8% 715 468 52.8%
A4 2,483 2,763 -10.1% 2,483 2,763 -10.1%
A5 1,054 1,051 0.3% 1,054 1,051 0.3%
A6 594 507 17.2% 594 507 17.2%
A8 450 52 765.4% 450 52 765.4%
Audi Q5 1,584 1,050 50.9% 1,584 1,050 50.9%
Audi Q7 756 473 59.8% 756 473 59.8%
R8 79 43 83.7% 79 43 83.7%
TT 97 103 -5.8% 97 103 -5.8%
Total Audi Sales 7,812 6,510 20.0% 7,812 6,510 20.0%

NOTES:
- 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
- 2011 and 2010 A5 numbers include Audi A5 cabriolet and coupe’ and S5 cabriolet and coupe’ models. 2009 A5 numbers do not include the cabriolet models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe’ and TT roadster models.

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Success in “Best cars of 2011” Survey: Audi Takes Top Honors in Four Categories

Posted on 28 January 2011 by

  • Yet another outstanding result for Audi in the “ams” reader survey
  • Audi A4/A5, R8 Spyder, Q5 and A1 in pole position in their categories
  • Audi A8 takes second place; A3, A6 and R8 Coupé all come in third

Again this year, the Audi success story continues in the “Best cars of 2011” reader survey, conducted by Germany’s specialist car magazine “auto motor und sport” (ams). Readers awarded top honors to four Audi models – the Audi A1, the A4/A5, the R8 Spyder and the Audi Q5. The second-ranked Audi A8 and the third-place A3, A6 and R8 Coupé round out the outstanding result.

The four first-place awards make Audi the most successful brand in this year’s survey. Straight away, the Audi A1 took first place in the “Small Car” category by a clear margin – adding yet another prestigious reader’s choice award in Germany to the sub-compact car’s accolades, after the “Golden Steering Wheel” and the “Auto Trophy.”

In the “Convertible” category, the Audi R8 Spyder repeated its success from the previous year. The Audi Q5 also successfully defended its title in the “SUV” category. And for the fourth consecutive year, the award in the “Midsize Class” went to the A4/A5 model series.

Second- and third-place awards rounded out the impressive showing. The readers of ams magazine awarded a second-place finish to the Audi A8 in the “Luxury Class” category. Receiving third place honors were the A3 in the “Compact Class,” the A6 in the “Upper Midsize Class” and the R8 Coupé among the “Sports Cars.”

This marked the thirty-fifth time that “auto motor und sport” magazine had conducted the survey – nearly 93,000 readers cast their votes in 10 categories and among 315 models.

The World Economic Forum is Getting Greener – Audi Leads

Posted on 28 January 2011 by

  • Audi shuttles comfortably undercut strict CO2 regulations
  • A1 e-tron and electric sports car study give a glimpse of the future face of mobility
  • Davos premiere for the Audi Lounge

From January 26 to 31, the world’s leaders are coming together at the 41st World Economic Forum to talk about a better future – and Audi is taking them there. As the exclusive shuttle partner for the event, the Company is deploying a total of 86 Audi A8L models, together with twelve armored high-security vehicles. Besides this, the car manufacturer is also presenting its own visions of the future of electric mobility in Davos.

Anyone who wants to drive into downtown Davos over the next few days to visit the World Economic Forum won’t get far without an efficient car, as the barriers will only go up for cars emitting less than 200 g CO2/km (321.87 g/mile). Compared to last year, the limit has been cut by an additional 30 g CO2/km (48.28 g/mile). No problem for the Audi fleet, as the long-wheelbase version of the flagship A8 easily undercuts this mark with 176 g/km (283.24 g/mile).

The Audi Pavilion has become an established feature in Davos. Here, against the idyllic backdrop of Lake Davos, Audi will be offering a taste of the future: the A1 e-tron and the electric sports car study that was premiered at the Detroit Auto Show are resounding proof that electric mobility and driving pleasure do not have to be a contradiction in terms.

The Audi Driving Experience will also be in attendance at the Audi Pavilion this year: here, visitors to the World Economic Forum will be able to put their driving skills to the test on snow and ice, and improve their abilities at the wheel. The company is providing 15 Audi A8 4.2 TDI cars for the driver training courses.

Meanwhile, politicians, leading executives and scientists wishing to unwind at the end of all the grueling rounds of talks and receptions can now do so for the first time in the Audi Lounge. This is sited in a highly prominent location, in the reception of the “Steigenberger Belvédère” hotel, where Audi is exhibiting one of its design highlights, the A7 Sportback 3.0 TFSI.

Four Audi models earn top marks in the Strategic Vision 2010 Total Value Index™

Posted on 26 January 2011 by

  • Audi Q7 led the Luxury SUV segment for the third straight year
  • Audi A8 named tops in Total Value among Luxury Cars; Audi TT Coupe and Audi A5 Cabriolet also recognized in their segments
  • The annual index measures total value from the ownership experience to financial costs

Four Audi models earned the highest scores in their categories, according to the newly released Strategic Vision 2010 Total Value Index. The Total Value Index measures the total value of a vehicle from the ownership experience to financial considerations, such as fuel economy, resale value and reliability. It’s a comprehensive study that Strategic Vision has issued for 14 years. In the 2010 report, Audi had more segment leaders than any other luxury car manufacturer. For the third consecutive year, the Audi Q7 took the top position in the Luxury SUV category. The Audi A8 won the Luxury Car Category, while the Audi A5 Cabriolet was named the top model among convertibles costing more than $30,000. The Audi TT Coupe turned in the best score in the category for Premium Coupes costing more than $28,000.

“Overall value is a key factor with today’s luxury car buyers,” said Johan de Nysschen, President, Audi of America. “We recognize that future success depends on meeting the short-term and long-term value expectations of our customers.”

“Times are hard and people are working harder than ever,” said Christopher Chaney, Vice President, Strategic Vision. “Increasingly, shoppers will define value as more than the listed residual or resale value numbers, and include ’What am I getting now that I have spent tens of thousands of my hard earned dollars?´”

The Total Value Index was calculated from 111,212 buyers who bought models during September 2009 to June 2010.

The Audi A8 was selected as the Best Luxury Car for 2010, scoring high on in-vehicle technology and standard features, as well as fuel economy and value for money.

“Strategy in understanding customers for this segment is critical in order to compete,” said Strategic Vision President Alexander Edwards. “Like other Audi models, A8 is exceptionally impressive with technically innovative and standard equipment features.”

The Audi TT led the Premium Coupe category due to its fuel economy, perceived reliability and price/deal offered, surpassing the segment average by 50 points. The Audi A5 Cabriolet also represented a significant leadership role within the segment, seen as a substantial value for money vehicle that didn’t sacrifice premium characteristics.

The Audi Q7 led the Luxury SUV segment, earning high scores for technical innovations, perceived value, standard equipment and fuel economy.

Find more information on the Strategic Vision 2010 Total Value Index report by visiting StrategicVision.com.

ABOUT AUDI
Audi of America, Inc. and its 277 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion, mainly in new products, in order to sustain the Company’s technological lead. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

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