Audi Q3 starts volume production. Coming to Dallas?

Posted on 07 June 2011 by

  • Compact premium SUV from Audi begins rolling off the assembly line today
  • Board Member for Production Frank Dreves: “Martorell factory has first-class quality and Audi seal of approval.”
  • Annual production of 100,000 cars planned

The official start of production for the Audi Q3 has begun. Starting today, the compact SUV with the four rings will be built at the SEAT factory in Martorell, located in Spain’s Catalonia region. Approximately 100,000 Q3 units are slated to leave the three-shift assembly line each year. Audi and SEAT together have invested around €330 million in infrastructure and ultra-modern production facilities.

“The Q3 production is an example of how we are making use of synergies within the Group,” stresses Frank Dreves, Board Member for Production at AUDI AG. “The Martorell factory is an extremely productive facility with a highly skilled workforce, and one that meets the exacting quality standards of our brand. The Q3 definitely gets the Audi seal of approval.”

The decision to build the Audi Q3 in Spain signals the Ingolstadt-based carmaker’s intention to continue its dynamic course of growth while also pursuing a strategy of internationalization. In choosing Martorell as the new production site, Audi is also taking on an important social responsibility, for both the region and the workforce. The Company provides approximately 1,500 jobs at the plant, including 700 newly created positions. Special emphasis was placed on training the workforce. All staff have completed a 176-hour program designed specifically for the Q3 to prepare them for the challenges they will be faced with on the production line.

The Company has created the optimum conditions for the latest offspring in its broad product line-up: A new body shop featuring 450 state-of-the-art robots was erected especially for the Q3 on a site measuring 30,000 square meters (322,917 sq. ft). In use for the first time at the body shop is the so-called “roof bell,” an innovative development from the Audi Toolmaking Shop in Ingolstadt. A robot grabs the roof and aligns it precisely while a second robot has the roof bell ready for the following roof of the next body.

Thanks to its systematic lightweight design, the basic version of the Audi Q3 weighs less than 1,500 kilograms (3,306.93 lb). Its engine hood and the wrap-around hatchback with integrated tail lights are made of aluminum. A number of ultra-high-strength steels are employed in the rigid, safe passenger cell.

“A big thank you to all the employees who have been involved in the Q3 project over the past years,” says SEAT Board Member for Production Wolfram Thomas. “The new model is another example of the trust that the Volkswagen Group and AUDI AG in particular have placed in SEAT. The Q3 represents the SEAT employees’ excellent preparation and premium-carmaking skills,” Thomas stresses.

A small, sporty SUV, the Audi Q3 will join the other members of the Q family, the Audi Q5 and the Audi Q7. The five-door Q3 with its dynamic, coupe-like styling offers genuine SUV traits in terms of seating position, wheel size and ground clearance, and stands out on account of the extremely sporty driving experience it provides. The Q3 combines the design and dynamics of a compact car with the roominess and versatility of an SUV. The range of driver assistance systems brings a new dimension to the compact SUV category. The Audi Q3 will launch with three four-cylinder powerplants: one TDI unit and two TFSI engines. Developing between 103 kW (140 hp) and 155 kW (211 hp), they are as powerful as they are efficient.

With the Q3, the brand with the four rings is entering into a new segment. Advance sales for Europe will begin in June. Market launch is scheduled to take place in the fourth quarter of this year. Around 100,000 units are expected to make their way to customers in the first full production year, 2012. In Germany, sales of the Q3 will begin at a base price of €29,900. Plans are in place to build the sporty compact in China, specifically for the local market, in a second phase.

The SEAT factory in Martorell was built in 1993. It employs over 10,000 staff. The Audi Q3 is the first model built in Martorell by the Ingolstadt-based company.

Audi R8 GT U.S. pricing starts at $196,800 as sales of limited-production sports car begin

Posted on 18 March 2011 by

  • Only 333 Audi R8 GT models will be built worldwide; 90 for U.S sales
  • Extensive use of carbon fiber parts makes the Audi R8 GT about 180 pounds lighter than the Audi R8 5.2 quattro coupe
  • Modified 5.2-liter engine achieves 560 hp, 0-62 mph time of 3.6 seconds, top speed of 199 mph

Audi of America established prices for the limited-production 2012 Audi R8 GT starting at $196,800 at the launch of sales in the U.S. market. The Audi R8 GT is the lightest, fastest and most powerful entry in the Audi supercar lineup, which has won global acclaim. Only 333 Audi R8 GT models will be produced worldwide, with 90 slated for U.S. buyers.

2012 R8 GT pricing (excluding $1,250 destination charge, taxes, title, options and dealer charges):

R8 GT Coupe (R tronic)                 $196,800

(Information on pricing and specifications for the full Audi R8 lineup can be found at http://audiusanews.com/audi/assets/specs/11R8_PricingOptions.pdf.)

The 2012 R8 GT receives significant exterior modifications aimed at enhancing its already stellar handling, and it is powered by a modified 5.2-liter V10 FSI engine that produces 560 horsepower (35 hp more than the R8 Coupe 5.2 quattro and the R8 Spyder 5.2 quattro). The 2012 R8 GT employs the R tronic sequential manual transmission. This pairing produces a top track speed of 199 mph, and a 0-62 mph time of 3.6 seconds. Overall, the Audi R8 GT will provide drivers with high lateral acceleration and a low center of gravity.

The signature Audi ASF® lightweight construction of the Audi R8 GT, combined with extensive use of lightweight carbon fiber body parts reduces the weight by approximately 180 pounds when compared to the Audi R8 Coupe 5.2 quattro. Key carbon fiber components are the rear hatch, spoiler and diffuser.

The Audi R8 GT continues the heritage of mid-engine configuration with quattro® all-wheel drive that has distinguished all R8 variants. The axle load distribution of the R8 GT will be 43/57 front/rear. Integrated into the front differential is axle-load-optimized torque split with self-locking differential in the rear axle.

The newest member of the Audi sports car family was inspired by the Audi R8 LMS GT3 race car. To convey its limited-edition nature, the Audi R8 GT will come with a variety of exclusive interior and exterior touches. Each car will have a numbered gearshift knob. The instrument cluster will be white with the R8 GT logo and the interior will feature carbon matte inlays. The seats, headliner, steering wheel and handbrake lever will be black Alcantara® with contrast stitching. Door sills will include aluminum inserts with the R8 GT logo.

On the exterior, the grille, distinctive sideblade and other trim parts will come in exclusive matte finishes. The Audi R8 GT will also be available in an exclusive new color: Samoa Orange.

Optional carbon-fiber reinforced ceramic brakes are available to provide superb fading resistance even in racetrack conditions. Brake calipers with a red anodized finish come with the ceramic brakes. A 12-speaker, 495-watt Bang & Olufsen® sound system is also available. The Audi R8 GT offers other trim and wheel options to personalize the full array of standard features.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

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