The New Audi TT: More Attractive, Sportier and More Efficient

Posted on 14 February 2011 by

Boardwalk Audi TT

After 1998, the Sport Coupe segment was never the same again. The Audi TT was a legend and the design icon right from its debut a market position that has only been improved upon since the introduction of the second generation.

And now in 2011, the product improvement of the new TT is coming and we want to take it to a step further with regard to the exterior, the interior, the power train elements and to the driving experience in general.

When you take a look at the TT from the outside, especially from the front, then you’ll see the new masculine bumper. It makes the vehicle wider, sporty and that’s the first eye catcher. The second eye catcher is the new revised single-frame grille with its black super glossy finish, a very noble, a very stylish element. As an additional option the new TT can be equipped with LED daytime running lights, appearing rather like human eyes in the front end, the exclusive effect. An Audi has an unmistakable face.

Seen from the side, two things become apparent. First of all, the new 17-inch wheel rims with a 5-Spoke V design, then 10-Spoke design, 18-inch wheel rims. New exterior colors are also available.

And the usual unmistakable element, the timeless architecture with its distinctive design. It is impossible to confuse the Audi TT with another automobile. Very important here is the fact that the engine range has been revised as far as efficiency is concerned. The result, up to 14% less CO2 emissions.

Despite the considerable gain in efficiency, the Audi TT engines are still well-conditioned athletes. This is particularly true of the new comer a 2.0 TFSI, its 155 kilowatts or 211 horsepower mean a gain of eight kilowatts compared to its predecessor. And the 350 newton meters of torque are a gain of 70 newton meters. The vehicle objective, driving pleasure, objective achieved.

The Audi TT, like every Audi, sets standards in interiors already today. And since, this is particularly important for our costumers and for the brand, we have sharpened things up here as well.

This is where the stylish glossy back finish comes in and the aluminum look as well. As usual under statement is the TT interior strong statement, premium quality and the sporty appearance are apparent in additional details rendered in an aluminum look. Like for example, the controls for the air conditioning and further details on the steering wheel. The new glossy black is also unassuming and efficiently placed as seen in the casing of the display of the onboard computer on in the interior rings of the air vents. The new Audi TT, even more attractive, sportier and more efficient.

Audi January U.S. Sales Increase 20% to Set Monthly Record

Posted on 01 February 2011 by

  • January 2011 sales of 7,812 easily eclipsed the old record of 6,510 set January 2010
  • 2011 Audi A8 flagship sedan sales rise 765% year-over-year
  • Consumers demand clean diesel vehicles; sales mix hit 66% for the Audi A3 TDI and 41% for the Q7 TDI

Audi today reported January U.S. sales of 7,812 Audi cars and SUVs, which accounted for a 20% overall increase from January 2010. The previous January sales record for Audi in the U.S. was the 6,510 vehicles sold in 2010.

The strong January 2011 results followed the best year that the luxury brand has seen in the U.S. as sales surpassed 100,000 for the first time to finish the full year at 101,629 vehicles. The 8.6% share that Audi held in overall U.S. imported luxury vehicle sales at the end of 2010 also set a record for the brand.

Audi models have already earned significant awards in the U.S., including the Edmunds.com Technology Breakthrough Award to the 2011 Audi A8, four category winners in the Strategic Vision 2010 Total Value Index and the EyesOn Design “Best Production Vehicle” awarded to the Audi A6, which is scheduled to arrive this Fall.

In January 2011, Audi recorded year-over-year sales increases exceeding 50% with five of its models: the Audi A3, Audi A8, Audi Q5, Audi Q7 and the Audi R8.

Sales of the 2011 Audi A8 flagship model, introduced in late November, jumped 765.4% from a year earlier as consumers continue to respond favorably to the most technologically advanced vehicle Audi has ever produced.

January 2011 Audi A3 sales climbed 52.8% from a year earlier as consumers continued to demand the Audi A3 TDI clean diesel model, the 2010 Green Car of the Year. Audi Q5 crossover sales continued to show the strong momentum built throughout 2010 by posting a 50.9% gain from January 2010 sales. The Audi Q7 full-size luxury crossover sales also showed a nearly 60% rise from January 2010.

“Consumers sent a strong signal that Audi is a brand on the rise,” said Audi of America President Johan de Nysschen. “Our intent is to make 2011 another pacesetting year.”

Audi sales highlights – January 2011

  • January 2011 ranks as the best January in Audi of America history, eclipsing the record set in 2010.
  • Audi A8 sales numbers skyrocket due to launch of redesigned 2011 Audi A8 flagship.
  • Five models within Audi lineup post gains of over 50% YOY.

Audi Q5 and Audi Q7 January sales and news notes

  • Audi Q5 sales in January second only to A4.
  • Audi Q5 sales up 50.9% for January YOY.
  • Audi Q7 sales up 59.8% for January YOY.

Audi A3, A6 and R8 January sales and news notes

  • Audi A3 sales rose 52.8% in January; A3 TDI represents 66% of sales mix.
  • Audi A6 luxury sedan sales up 17.2% YOY.
  • R8 sales record 83.7% uptick over January 2010.

Audi Certified Pre-Owned sales and news notes

  • January 2011 CPO sales of 2,232 units represent 32.1% YOY surge from 1,690 vehicles a year earlier.


ABOUT AUDI
Audi of America, Inc. and its 277 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

AUDI US SNAPSHOT –YTD–
Model Line Jan ’11 Actual Jan ’10 Actual Yr/Yr % change Jan ’11 YTD Actual Jan ’10 YTD Actual Yr/Yr % change
A3 715 468 52.8% 715 468 52.8%
A4 2,483 2,763 -10.1% 2,483 2,763 -10.1%
A5 1,054 1,051 0.3% 1,054 1,051 0.3%
A6 594 507 17.2% 594 507 17.2%
A8 450 52 765.4% 450 52 765.4%
Audi Q5 1,584 1,050 50.9% 1,584 1,050 50.9%
Audi Q7 756 473 59.8% 756 473 59.8%
R8 79 43 83.7% 79 43 83.7%
TT 97 103 -5.8% 97 103 -5.8%
Total Audi Sales 7,812 6,510 20.0% 7,812 6,510 20.0%

NOTES:
- 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
- 2011 and 2010 A5 numbers include Audi A5 cabriolet and coupe’ and S5 cabriolet and coupe’ models. 2009 A5 numbers do not include the cabriolet models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe’ and TT roadster models.

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The 2011 Audi TT

Posted on 22 January 2011 by

The 2011 Audi TT flatters the eye with even more pronounced interior and exterior design. Follow the link for more details on the Audi TT. Visit Boardwalk Audi TT for more information regarding the Audi TT and Boardwalk Audi.

With its distinctive 42,000 square foot dealership–the largest in the Audi USA dealer portfolio–Boardwalk Audi is committed to interlacing Audi’s unparalleled engineering prowess with exceptional service performance.  As a member of Boardwalk Auto Group we cultivate a focus on top-flight performance. It’s the driving force behind every nameplate we represent, every car we maintain, and every customer we have the privilege to serve. Performance. It’s what we do.

Audi Footsteps of Progress

Posted on 12 January 2011 by

The Audi commercial titled “Footsteps of Progress” celebrates the historic milestones associated with Audi engineering and innovation. Relentless drive at Audi continues to push the entire automotive industry forward, with the introduction of models like the Audi R8 Spyder, A8, S5, and Q5. This season, we introduce the most progressive line of luxury vehicles yet. For more details and to configure a vehicle, go to BoardwalkAudi.com today.

The Audi TT RS: The Purist Driving Machine

Posted on 08 January 2011 by

The hopes of American sports car enthusiasts will be realized. Audi announced today that it is bringing the 340-horsepower Audi TT RS coupe to the U.S. market by the third quarter of 2011.

The introduction of the Audi TT RS to the U.S. market has been under consideration for several months. To gauge consumer passion for the high-performance car, Audi launched an innovative survey on its Facebook tab. After more than 11,500 fans expressed their enthusiasm for the Audi TT RS in just one month, and the American automotive media praised its dynamics, Audi executives concluded the car’s time had come.

“With performance and agility rooted in Audi motorsports success, the TT RS is truly an emotional sports car,” explained Johan de Nysschen, President, Audi of America. “That emotion became abundantly clear as we explored interest across the country.”

Audi has not yet determined pricing for the Audi TT RS and will continue to define features and options available to U.S. consumers. Only the coupe version of the TT RS will be available in the U.S.

The Audi TT RS headed for America will share key performance attributes of the models sold in Europe and elsewhere. The car will come with the same, award-winning 2.5-liter TFSI, five-cylinder engine that generates 340 horsepower. Along with torque, horsepower is one of the key measures of engine performance. The turbocharged engine also produces an impressive 332 lb-ft of torque. Torque is what causes rotational speed to change. Just as greater net forces cause greater linear accelerations, greater torques cause greater rotational or angular accelerations. It was developed exclusively for the Audi TT RS and won International Engine of the Year honors this summer in judging for its category by 71 automotive journalists. The 2.5T engine will be paired with a six-speed manual transmission and quattro®. Audi’s quattro® permanent all-wheel drive, has had over 25-year-long tradition.  quattro® all-wheel drive to achieve a 0-60 mph time of 4.6 seconds. The lightweight body featuring Audi Space Frame ASF®. Audi Space Frame (ASF®) The Audi A8 is the first North American car with an aluminum body built according to the Audi Space Frame® principle. Audi Space Frame (ASF®) aluminum construction produces a low drag coefficient of 0.32.

The Audi TT RS – At a Glance
Five-cylinder engines are in Audi’s DNA. The company is once again building such an engine – this time a high-performance engine. The Audi TT RS, developed by quattro GmbH, sports a turbocharged 2.5-liter engine with FSI direct gasoline injection under the hood that produces 340 hp and 332 lb-ft of torque, yet consumes only 9.2 liters/25.57 US mpg. In conjunction with quattro permanent all-wheel drive, the powerful five-cylinder model offers explosive performance, making the compact Audi TT RS a purist driving machine.

Potent five-cylinder gasoline engines enjoy a long tradition at Audi, powering cars like the “Ur-quattro” (original quattro) to the head of the pack. Audi has resumed using this recipe. The newly developed engine combines a turbocharger. Turbochargers are the most usual means of forced aspiration used on motor vehicles. Turbocharger with FSI direct gasoline injection to make the TT RS an uncompromising sports car.

The TFSI delivers 340 hp from a displacement. The total volume of air displaced by all the pistons within an engine block. Displacement of 2,480 cc: an output of 137.1 hp per liter. Weighing only 3,197 lb, the Coupe boasts a power-to-weight ratio of only 9.5 lb per hp; the low value made possible by the extremely lightweight body utilizing the Audi Space Frame (ASF). It is made of aluminum up front and steel sheet at the rear.

The TT RS rockets from 0 to 62 mph in 4.6 seconds. The governed top speed of 155 mph is merely the official figure; as an option, it can be increased to 174 mph. Peak torque of 332 lb-ft is available between 1,600 and 5,300 rpm, providing tremendous pulling power. The TT RS Coupe requires only 9.2 liters of fuel per 25.57 US mpg – another example of how Audi combines dynamics and efficiency.

The powerful five-cylinder unit is very compact and particularly lightweight. Its large turbocharger generates up to 1.2 bar of relative boost pressure. At full load, the intercooler reduces the temperature of the compressed air and achieves an efficiency of more than 80 percent. When the driver pushes the standard Sport button on the center tunnel, a flap installed in the left exhaust tailpipe renders the exhaust noise even more intense while making engine response more direct.

A manual six-speed transmission characterized by high efficiency and tightly spaced gears of a sporty nature distributes the tremendous power of the five cylinder engine to the quattro permanent all-wheel drive system, which gives the TT RS enormous traction, superb dynamics and supreme stability.

The innovative mix of materials in the body provides of an exquisitely balanced axle load distribution and outstanding rigidity. Sufficiently high static and dynamic body stiffness are prerequisites for many desirable vehicle characteristics. This rigidity is the basis for the car’s precise handling. The standard sports suspension lowers the body by 10 millimeters. Available as an option is the Audi magnetic ride adaptive damping system, which offers two basic characteristics: Comfort and Sport.

The Audi TT RS rolls on 18-inch tires shod with 245/40 tires. The internally ventilated brake disks measure 370 millimeters in diameter up front and 310 millimeters at the rear. The front friction rings are perforated. They are connected by hollow pins to the aluminum brake disks, which are encircled by black fourpiston brake calipers bearing RS logos. The ESP stabilization system has a Sport mode and can be completely deactivated.

The full potential of the Audi TT RS driving machine is obvious at first glance. The front and rear skirts and the side of the car have been distinctively modified. A stationary rear spoiler is standard, though customers can opt for one which automatically extends and retracts.

The dynamic image of the TT RS carries over into the all-black interior. Standard equipment includes heated sport seats with leather and Alcantara surfaces, brushed aluminum inlays, a flat-bottomed leather multifunction sports steering wheel, a boost pressure indicator, an oil temperature gauge, a lap timer, automatic air conditioning, the concert audio system and xenon plus headlamps with LED daytime running lights.

With its distinctive 42,000 square foot dealership–the largest in the Audi USA dealer portfolio–Boardwalk Audi is committed to interlacing Audi’s unparalleled engineering prowess with exceptional service performance.  As a member of Boardwalk Auto Group we cultivate a focus on top-flight performance. It’s the driving force behind every nameplate we represent, every car we maintain, and every customer we have the privilege to serve. Performance. It’s what we do.